Alphonso, a startup that retails media-viewing data, provides a plugin that listens for audio signals in shows and movies. Approximately 250 mobile entertainments and social applications in the Google Play Store use it to produce targeted ads, according to News, a few of which include bland-sounding titles like “Pool 3D”, “Beer Pong: Trickshot”, “Real Bowling Strike 10 Pin”, and “Honey Quest”.
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