Jaguar Land Rover ropes in Gorillaz to help it lure 5,000 ‘electronic wizards’

Jaguar Land Rover has enlisted a cartoon musician to help it fill what it says are 5,000 electronics and software vacancies across the firm. Noodle, “guitarist” of virtual band Gorillaz, is fronting the JLR advertising campaign. The band is actually the work of Blur frontman Damon Albarn and his cartoonist mate Jamie Hewlett, with the musical side being provided by various folk from album to album.

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